Friday 28 March 2014

Rethink Breast Cancer - Your Man Reminder

There are many different organizations who are a part of the breast cancer cause. One of the greatest challenges is trying to reach everyone we need to in a way that will resonate with all of them. At the same time, it is difficult to "please all of the people, all of the time". Using different approaches to reach different demographics can prove difficult at times. ReThink Breast Cancer has been behind the creation of some new, innovative and controversial campaigns. I took a look at analyzing YouTube and Social Mention to see how ReThink's Man Reminder App has been perceived. I'd love to know how you feel about this promotion and if you downloaded the App, please leave a comment below.

One of the most "creative" concepts is the Man Reminders. You can check out the Man Reminder below:


This video has over 6 million views! Ladies, you can probably see why. However, this concept has received some flack from some as being insensitive and for trivializing the topic of breast cancer. Again, you can't please everyone and ReThink may have found a way to reach an audience they were missing before. Let's take a look at what is being said on Social Mention..


2%
strength
38:1
sentiment
44%
passion
20%
reach





Sentiment shows the ratio of positive comments vs negative comments. 38:1 is a highly positive sentiment. The breakdown of the comments for sentiment is below. This further shows how many positive/neutral comments vs negative.


Sentiment

positive
 
76
neutral
 
106
negative
 
2




I also find the 44% for passion interesting as it rates the likelihood that those who are talking about you will do so again. Not surprising though as those who are talking about breast cancer tend to be quite passionate about it.

Here are a few people talking about the Man Reminders:


Rethink Breast Cancer presents: Your Man Reminder. A great (and totally hot) way to remember breast exams! http://mommyhasapottymouth.com/re...



Rethink Breast Cancer presents: Your Man Reminder - http://t619.com/2013... BEAUTY SELF-TIME Girl Rethink Breast Cancer presents: Your Man R...

Rethink Breast Cancer presents: Your Man Reminder

submitted by bitterz to videos [link] [comment]

Rethink Breast Cancer presents: Your Man Reminder - http://www.youtube.com/watch...

I just got mine, now get yours. It's for free! <3 Rethink Breast Cancer - Your Man Reminder - http://t.co/RUBVp8eS3S #iTunes - http://twitte...

http://t.co/8CsDrKWcI1 Rethink Breast Cancer - a fun video featuring some very fit individuals promoting... http://t.co/qmiJVEgnRe - http://...

Rethink Breast Cancer presents: Your Man Reminder http://www.youtube.com/watch... [hilarious - love it!]

The building blocks of social media - rethink breast cancer

This is an instructional video that shows how social media marketing has been used by Rethink Breast Cancer to create value. Information to collaborate this ...

Rethink Breast Cancer presents: Your Man Reminder - http://t619.com/2013... BEAUTY SELF-TIME Girl Rethink Breast Cancer presents: Your Man R...

I just got mine, now get yours. It's for free! <3 Rethink Breast Cancer - Your Man Reminder - http://t.co/RUBVp8eS3S #iTunes - http://twitte...

What better way to end this blog post than with an extended music video from ReThink featuring the men we love so much. Turn up the speakers ladies!
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